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Analysis of the Front Cover NME: “The Grinch Speaks”

• What type of photograph is on the front cover?

Simon Cowell ,a famous iconic man of the music industry and has been chosen for the Christmas issue of NME.

• It is a close up, medium shot or long shot?

NME have chosen to use a medium to close up shot to portray him as an evil character as the indexical sign is shown through his facial features

• Discuss the composition of the image. 

NME cleverly composed the image to the right and put the important information on the left attracting more customers as there are “6 free posters” grabbing our attention. The reason is because magazines will overlap therefore the right hand side would be covered.

• Why is the image on the front cover important?

NME have chosen to show Simon Cowell as an evil character by the phrase chosen “The Grinch Speaks”.

• How does the image attract the audience?

The image on the front cover is important because it draws attention to the magazine attracting customers interested in the picture.

• How do we know what is inside the magazine?

As this a christmas issue, we can see what’s in the magazine by the decorations that are usually on a christmas tree with writting on it.

• How is information arranged on the front cover?

Information is arranged by alligning most of the information to the right .

• Why has this information been arranged like this?

So that people can read  it even if other magazines overlap it on a shelf.

• What colours have been used on the front cover?

Black,white,red and gold

• Why have these colours been used?

This is used to contrast the title NME as it is in red and contrast the image of simon cowell who is in a white shirt with a black background. The gold is used as it adds a christmass feel as it is a christmas editon.

• Are there any iconic signs?

Yes, as simon cowell is an icon to the music industry.

• What are they?

Simon cowell is an icon to the music industry and entertainment department.

• Are there any symbolic signs?

Yes as there is snow and bells representing christmas.

• What are they?

Snow and Bells

• Are there any indexical signs?

Yes as simon cowell has a smirk on his face

• What are they?

Simon cowells smirk represents power and confidence

• How do these signs appeal to the identified audience?

These signs appeal to the audience as people look up to simon cowell.

• What colour is the masthead?

Red

• Is this significant?

Yes as it contrasts the masthead so people will see the NME as its eye-catching.

• What type of font is used?

The font is bold, sharp and in your face

• Why do you think this font has been chosen?

This is done to catch your eye.

• Is there a website for the magazine referred to?

Yes,  http://www.nme.com/

• Why do you think this is?

So people can purchase the magazine  online as more and more people  use technology.

• How much is the magazine?

£3.99

• Where are we told how much it is?

We are told on the front cover inside the barcode box.

• What representational issues can you identify (e.g. gender, stereotype, positive/negative, mediation)

I dont think the issue has a gender specific audience as simon cowell appeals to both male and female genders. Also I dont think there is a steryotype involved. I think it has a negative mediation as it compares simon cowell to “the grinch” which is negative as the grinch steals christmas, thus appealing to the issue as it is a christmas issue.

• How is language targeting the audience?

The language used is targeting a younger audience as the word ‘Grinch’ is used on the front cover, showing a childrens movie which makes it suitable for the target audience.

• Who is producing this magazine?

IPC media

• Do institutional factors affect the look of the magazine?

Yes because the layout is all similar.

Contents Page  Q Magazine

• Give a denotative description of the layout of the contents page

The colour scheme is red and white. There is a red banner with the name of the magazine at the top left hand corner of the double page. There’s a close up head shot of Jay Z on the left hand side of the left page, with a number fifty, indicating the page number. There are screen shots of the pages with the interviews of Lady Gaga and Dave Grohl on the bottom of the left page. There are a wide number of text boxes across the double page containing information on what’s on what page. On the right page there are images of various music artists. At the very bottom there is a footer showing the website, date, page number and ‘Q’ logo.

• Give a connotative analysis of the layout of the contents page

The image of Jay Z, which is a close up of his head, suggests how powerful he is. Also he shows no emotion in his picture almost like he is not phased by much, showing authority. The red background shows us that he can be a dangerous man but only half of his face is red so this suggests there is a  less aggressive side to the iconic rapper.

How many fonts have been used and why?

There are quite a few different fonts going from big to small and the subtitles are in bold. The font is sharp which are like the  music artists.

• What images have been used and why?

The images range from pop artists to a hip hop artist and then to an indie rock artist. This is used so the magazine can capture a wider target audience.

• Analyse the representational issues in the images

Jay Z an iconic rapper is being represented in a ‘rude boy’ way how rappers are usually stereotyped as Rappers are usually represented in a tough, gangster way exactly how Jay z is represented in the picture which influence other people to be a gangster or look tough .

• How is language targeting the audience? Give examples

The Language is rather formal but there are informal phrases like ‘Bonkers’ targeting a younger audience.  Lady Gaga is titled one of the ‘Most Exciting’ attracting a more younger audience as she is what people are talking about currently .

• Discuss the use of colour using denotation and connotation

The Subheadings /headings are in red like the Masthead which ‘Q’ which is also in red. Red can be shown as danger or passion. I think in this case with lady gaga , it means passion as she is shown as a sex symbol.

• How does this attract the audience?

This will attract the audience as it will lead to the picture of lady gaga and explain the main points without getting put off by reading a lot of copy.         

Double Page Spread

• Give a denotative description of the layout

On the left hand side of the page there is lady gaga posing with a saying ‘What I’ve learned’. On the right hand side is where the copy is. There are three columns and in the middle is the heading. On the bottom left is the date and the bottom right is the symbol of the ‘Q’ magazine.

• Give a connotative analysis of the layout

Lady gaga a pop icon is used with a medium shot of her to attract the audience. This could attract both a male and female audience. Women want her body and men like her body.

• What images have been used and why?

The article is about lady gaga hence why they put a picture of her next to it. Also if a magazine just had copy it would put the reader of so the picture is there to intice the reader.

• Give an analysis of the representational issues in the images

Lady gaga posses in a sexual way therefore is represented as a sex symbol. She can be a negative role model towards women because women watn to have her perfect body but it can be airbrushed. Also it demoralises women as they are seen as objects more than people. Lady gaga represents herself to be a sex object.

• Discuss the register, how does this target the audience and why? Give examples

This targets the audience as lady gagas pose figure attracts both male and female readers. Men may see her as a sexual object whereas women may see her as a role model.

• Discuss the use of colour using denotation and connotation

The main coulours are Red White and black. I think the red is to represent passion as lady gaga posses in a sexual way.

• How does the content target the audience?

The content may target a certain audience by the gossip in the article. Also the use of language within the content will suit the target audience.

Flat Plans

We have drafted our work on a flat plan, planning out where my front cover will be what the production title is and what font i may use. Also i have plotted where adverts may be, i did this by researching magazines which are similar to my target audience and genre. This gave me an idea of what adverts i should have as the adverts will relate to my target audience. I planned my contents page to one page. This is because magazines similar to mine like RWD have one page because it is a small magazine. I worked out where my double page articles could be so theres a balance from adverts and articles.

Transcript Interview with Michael Samson

We just made a double page spread remaking a michael samson heat article. :)

Media